Amazon seems to have everything going for it: Endless scale, bottomless coffers and a customer-centric point of view that can provide the kind of data marketers and media have only been dreaming about for the last few years. It’s been a big topic for us at Digiday over the last year, so we’ve compiled this guide to examine exactly how it’s spread – and begun to eat – the media and marketing industries.
Digiday and Tearsheet are hosting a one-day event on Nov. 30 in NYC focusing on mobile payments and its adoption by marketing and finance professionals as well as those who matter most: consumers. We’ll discuss how banks and brands are using these new technologies as well as the technical and legal limitations of bringing them to the forefront of the payments industry. Speakers from Western Union, HSBC, Lyft, Barclays and more will join us too. Interested?
The Digiday Marketing Summit, December 5 – 7 in Nassau, Bahamas, is where brand marketers connect. Join us to discuss how brands are taking back control, from rethinking internal structures to figuring out ROI on their digital ad spend, to understanding how to work with new platforms — all the while managing tight resources. If you’re a brand marketing executive, apply for a complimentary pass by filling out the form to the right. A member of our team will be in touch if you qualify.
@ScottOntiveroz@Digiday Hi scott. You’ll still be able to read all daily news as you have been. Paywall is only for new, premium content (editor’s letters, magazine articles, research). Hope you’ll join soon, let me know if I can answer any Qs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".