Last week, New Balance held a party in Milan to celebrate the launch of its brand new 574 Sport silhouette. The event went down at New Balance’s recently opened flagship store at the Piazza Gae Aulenti on the ground floor of the Unicredit Tower in Milan. Music was provided by Milan’s own DJ Herca and Londoner Siobhan Bell. Fashion designer Zeynep Guntas showcased a debut collection alongside the New Balance 574 Sport sneaker in a fashion show.
With an increased interest in premium cocktails and mixology has come a greater interest in whiskey, particularly bourbon. Classic whiskey-based cocktails like the Whiskey Sour and Old Fashioned, and contemporary spins on old classics like the Kentucky Mule, have opened the whiskey conversation up to a far larger audience. Craft distilleries are popping up all over the world but they don’t offer the history and heritage decades old, family run businesses do.
There’s nothing quite like a midweek party to help get the approaching weekend underway and, to celebrate the launch of the 574 Sport, New Balance is throwing an event at one of its leading flagship stores. The event takes place at New Balance’s flagship store at the Piazza Gae Aulenti on the ground floor of the Unicredit Tower in Milan. The relatively new store opened last year dedicating an impressive space to the brand’s running and lifestyle sneakers, as well as clothing ranges.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".