We must hasten to apologize, on behalf of our final gatekeeper who handled last Sunday’s edition of this column, for the unfinished headline (thanks to a technical error) which went thus: “Those ‘with serving for”. This columnist’s version was: “Those ‘with serving for rape’ should remain in jail: HK-B”.
A senior colleague at The Guardian where I was introduced to the exciting (and exacting) career in scribbling used to reprimand us over the use of what he referred to as passenger words. “Don’t use even a single word that doesn’t add value to what you’re saying in your sentence,” WM would tell novices like me. Why, we seemed to believe that you needed to use words beyond the expression of fact, maybe to show readers that you aren’t a mere messenger of truth, that you’re an educated person too.
While the newsroom is about compiling, writing and editing stories, it’s also about people staying together as a mingling of individuals of often diverse social backgrounds. As a media house employee, you get to appreciate or be appreciated, not just as a journalist exercising the power of your pen, but also as an ordinary human being. This perhaps best serves to define Joyce Mmasi, a lovable media colleague who died on early Wednesday, Dec 6, at the tender age of 39.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".