Editor's note: This is the first edition of Poynter's column on diversity in journalism, written each week by André Natta and Meredith Clark. I’ve spent the better part of the last month anxiously waiting my turn to write about diversity. The last two weeks have led me to temper that excitement just a little. Writing about diversity is hard. It’s not because of a lack of material — there's plenty of that.
I arrived at Stanford for my John S. Knight Journalism Fellowship in late August after spending thirteen years in Birmingham, Alabama (and 24 years overall in the southeastern U.S.) wondering about the state of regional journalism. I’ve learned there’s a lot of interest, opinions, and observations already out there about how we can fix our profession. Journalism has long experienced disruption. The pace of change has quickened, but our unwillingness to be open to it doesn’t always want to keep up.
“It’s the End of the World as We Know it (And I Feel Fine)” was playing on repeat on my phone as we sat on the tarmac waiting for the plane to take off. “The Daily” and “Radio Atlantic” were downloading in the background so I’d have options for the cross-country trip. A woman I know from the coffee house where I spend my Sunday mornings in Mountain Brook saw me as she walked to her seat. “Today’s the day, isn’t it?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".