How do you take your carefully crafted product and well-financed brand to market? The goal, after all, is to make sure that your brand gets in the hand of consumers—but how do get there? Which channel do you pursue? Brick and mortar? Professional? Online? Direct or not? What are the keys to success in each channel? Here are some pointers. According to the International Spa Association’s latest survey (2016), there are more than 20,000 spas in the United States.
You’ve crafted your brand story, developed your formulation and defined who will help you manufacture it. Now, how do you finance your project? In business school, I learned about the various types of financing:If you have any, pour them into your project. No explanation needed. This is really just the two Fs, of course. If you need capital to launch your brand, the first place to go to is within your own network. Reaching out to your friends, former colleagues and family members is the first step.
Not counting a brief incident about 20 years ago with a bottle of at-home color that turned my hair pink, I lived the first 35 years of my life with what I know now is called "virgin hair." I am intimately familiar with my natural hair color, which puts me in the minority. Indeed, according to O Magazine (September 2013 issue), while only 7 percent of American women colored their hair in 1950, more than half of women do so today. And I, at the age of 36, finally no longer have virgin hair.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".