Not counting a brief incident about 20 years ago with a bottle of at-home color that turned my hair pink, I lived the first 35 years of my life with what I know now is called "virgin hair." I am intimately familiar with my natural hair color, which puts me in the minority. Indeed, according to O Magazine (September 2013 issue), while only 7 percent of American women colored their hair in 1950, more than half of women do so today. And I, at the age of 36, finally no longer have virgin hair.
I recently participated in two spa/salon/wellness strategic brainstorm sessions—on two different continents, in two different contexts, and with two different desired outcomes. Yet as we debated innovative offerings, technology, business models, and consumer priorities, many of the same topics ended up making their way into the conversation. This made me wonder about how trends form (I don’t have an answer to that yet), and about what the most salient trends are.
There is nothing I love more than discovering a city through its beauty addresses – especially when these addresses are the recommendations of beautiful friends. Los Angeles is not my favorite city in the US, but it is growing on me, in part because my visits there now include cocktails with actress (you may have seen her on her hit show Girlfriend’s Guide to Divorce) and beauty aficionado, Necar Zadegan. Here, she shares her favorite beauty spots in LA with me. Cut: Yuki Nakatani is a master.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".