Adam Flomenbaum on Muck Rack

Adam Flomenbaum

New York, NY
As seen in: Adweek, The Drum
Covers:  connected tv, social tv, tv everywhere, participation tv, second screen

Executive Editor @TheDrum's @FoundRemote. Sales @Outbrain. My favorite @sportscenter duo is Neil Everett and Stan Verrett.

An interview with Nielsen Social President Sean Casey about the new Social Content Ratings | Digital | The Drum — At the beginning of August, Nielsen launched Social Content Ratings - a new social TV measurement index that includes both Facebook and Twitter data about individual TV shows. The prior iteration had only included the Twitter conversation; future iterations will include data from the Facebook-owned Instagram and other social platforms.

Discovery GO comes to Roku | Media | The Drum — Late last year Discovery launched GO, its own TV Everywhere offering that enabled cable subscribers to access "on the go" their favorite shows from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Velocity, Destination America, American Heroes Channel and Discovery Life. The GO service offers a mix of live and on-demand content.

How VRV plans to build on the success of Crunchyroll: an interview with GM Michael Aragon | Digital | The Drum — In June, Ellation, the parent company of Crunchyroll, announced at E3 the launch of a new subscription video on demand (SVOD) service called VRV. Crunchyroll has proven out, if not helped define, the model for successful SVOD platforms: find a niche audience, serve them premium content, and convert them into superfans.

NBC's Olympics livestreaming surpasses one billion minutes — Linear TV viewership may be down for NBC's coverage of this year's Olympics, but on Wednesday the network announced that its livestreaming coverage surpassed one billion minutes - an Olympics record. On Tuesday, with more than a week left, livestreaming numbers surpassed those of the entire 2012 London Games.

How programmatic TV is impacting digital campaigns — Earlier this month Videology, a leading player in the programmatic TV space, released its Q2 2016 US Video At-A-Glance Report. The report showed that programmatic TV is on the rise and advertisers are expanding their targets beyond only age and gender to find their audiences.

Free Hulu now only available via newly launched Yahoo View — In a quick and surprising turn of events, Hulu is no longer offering a free, ad-supported version of its platform. Rather, there will be a $7.99-per-month version with limited commercials and a no-ads version for $11.999 per month.

Exclusive: Inside Ash vs. Evil Dead's social strategy for #InternationalBeerDay — Season 2 of Starz's critically acclaimed Ash vs. Evil Dead - a continuation of the classic Evil Dead franchise -returns October 2, and fans of the show know that Ash Williams is using the summer break to indulge in one of his favorite activities: drinking lots of Shemp's Beer.

Smooth handoffs aplenty as #NBCUTorchRelay Twitter stunt nears finish line — NBCUniversal is the exclusive broadcaster of the 2016 Olympics in Rio, and if the company's social team can successfully pull off its Olympic GIF "torch relay" - which is underway - then they too should be awarded gold medals.

“Don’t watch? Don’t pay”: Dish offers new skinny bundle to satellite customers — Dish's core satellite TV service and Sling TV (its service for cord cutters) appeal to different types of customers, yet with the introduction of a new skinny bundle option for satellite subscribers, the company is acknowledging that even its most loyal customers may also want to "take back TV."

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Aug 22, 2016

RT @canvstv: Canvs recently completed the largest Twitter data viewership study ever to see which emotions drive viewership. 

Aug 21, 2016

RT @EM_Journal: Editor in Chief, Dr. Flomenbaum, discusses being prepared for mass-casualty incidents  @NYMedED

Aug 19, 2016

RT @MediaREDEF: How VRV plans to build on the success of Crunchyroll: an interview with GM Michael Aragon (@FloBombin - @TheDrum) 

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