As part of my research for The Science of Story and the development ProHabits - a research and personal development tool focused on habits that can transform the workplace - I've now interviewed hundreds of business leaders and done extensive research into the purpose, values and habits that are key to successful organizations. But what makes an effective leader? I believe that what makes leaders effective are the habits and mindsets they bring to the workplace every day.
Have we entered the era of purpose? It seems as if organizations everywhere are asking whether they have a reason for existence that goes beyond simple bottom line concerns. Do they exchange products for money, or do they deliver something that is truly meaningful to their "tribes": the employees, customers, partners and other stakeholders that touch their organization every day? One reason many organizations are asking these questions is the issue of trust:everywhere you look, it's declining.
Positive psychology is all about embracing people's strengths rather than focusing on their weaknesses. It's based on the premise that all people want to live purposeful and fulfilling lives, desire to be their best selves and strive for happiness in every aspect of their work and personal lives. When leaders approach their management style from this perspective - when they believe in the power of their own people - it can have a transformative effect on how your organization performs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".