It’s a mean-spirited epithet hurled at 1960s musicians who lend their music to luxury car commercials, art photographers who shoot weddings on the weekend, and craft distillers purchased by big spirits conglomerates: “sellout!” The flurry of small distiller buyouts has certainly caused consternation among some craft whiskey drinkers, but the acquisitions can bring big benefits, according to those who make the deals.
For many people, making it in Hollywood is the culmination of their dreams. For Rocky Patel, it was more like the beginning. Born in Mumbai and raised in India and Wisconsin, Patel was a high-powered Hollywood lawyer when he fell in love with scotch and cigars. Soon, he decided that the only thing more exciting than living the luxury lifestyle was sharing it with others. Patel took a chance in the waning days of the 1990s cigar boom and charged into the premium cigar industry.
Peat is one of the most unique, expressive, and occasionally polarizing flavors encountered in whisky. The densely compressed, long-decayed vegetation was traditionally used as a fuel source in rural and remote parts of Scotland—so it was also used to dry barley during the malting process, thus imparting its signature smoky and medicinal aromas and tastes to the core ingredient of scotch.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".