Most holidays are pretty easy to figure out. Thanksgiving is about eating and being thankful, Christmas is about decorating a tree and stocking up on eggnog, and Labor Day is about avoiding all labor for 24 hours, to name three. But the more minor holidays don’t come with a well-defined roadmap. You won’t be singing Black Friday carols or baking Cyber Monday cookies this weekend. Instead, the best way to prepare for Black Friday shopping is to brush up on a few essential best practices.
Sports have long been the saving grace of paid television. Unlike TV shows, everyone needs to see sports live in order to enjoy it properly. And unlike straight news networks, sports fans will tune in religiously. If streaming video services can crack sports live streams, and can afford to buy the rights, it’ll be a death toll for the already winding-down cable industry. Yet the biggest players in streaming services are still figuring out live sports.
Thanksgiving week isn’t just for being thankful during a food coma: It’s also the kickoff event for the holiday shopping season, Black Friday. If you’re not a fan of shopping, you’ll want to get it all done this weekend, so you can rest easy across December. And if you are a fan of startups, you’ll want to check out the “Launchpad” section of Amazon.com, which is centered on the new tech and innovative gadgets from startups across the world. This week, you’ll see some of the best deals all year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".