Did you know that a “Society for the Abolition of the Month of August” was once considered for a Wikipedia page, but rather understandably didn’t make the cut? Now you do, thanks to a Twitter bot that tweets deleted Wikipedia page titles hourly. Also once available on Wikipedia: “Goths, the Man-Penguins,” “AWOOGABOOGA,” and “Category: Guys who used to have long hair.”Granted, you could live your whole life without this steady stream of whimsy in your Twitter feed, but now you don’t have to.
When commercial product manager Lin Classon stepped inside a ladies’ restroom at Amazon Web Services’ 2017 re:Invent conference, she wasn’t surprised. Instead, she was alone. An empty women’s restroom functions as the canary in the coal mine of the tech industry. As Lin explains, the solitude she often finds within them at popular tech conferences highlights the lack of women at the very events that could propel them into industry leadership positions.
The advertising model has long supported print magazines and newspapers. But the internet’s hyper-targeted ad model quickly lead to a devaluation, powering the rise of ad blockers. For years, publishers struggled to balance a quality of engagement with the need to chase page views through sensational or snackable content. Now, publishers are coming around: The subscription model allows audiences to pay directly for high-quality content.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".