Oliver Kenyon could have been satisfied with his early career trajectory, but he wanted more. When people ask me, “Adam, how did you become successful?” I know that they’re really asking, “How can I become successful?” I also know that they’re usually hoping for some magic formula that will get them there quickly. Some are even naïve enough to think the right “formula” will get them there with little or no effort.
…By this he means that merely having a blog can open so many doorways to some great opportunities and life-changing business ventures! If you have thought about starting a blog for yourself or for your business once before then this is a ‘must read’ for you. Today I am interviewing affiliate blogger and internet marketer Zac Johnson from ZacJohnson.com. As a kid Zac was always interested in advertising and seemed to have that entrepreneurial fire in him from a very young age.
It's one thing to be the first to market with an idea, but it's another to bring something totally new to the table. I'll admit it: I am not an innovator. Not an easy thing to confess these days, when innovators are the ones getting all the attention. Oh, I've had some great ideas and seen them through to fruition, and I've realized substantial success over my entrepreneurial career, so there's plenty to be proud of. But, if I'm honest, innovation has never been my focus.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".