Author of Buyer Personas (Wiley, 2015), marketing keynote speaker, CEO of Buyer Persona Institute

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@buyerpersona — 4,798 followers, 4,528 tweets

Sep 20, 2017

Enable your salespeople by becoming your company's buyer expert - from @dmscott 

Sep 13, 2017

@petepost58 Thanks @petepost58, and we learn which buyers in the decision group have real influence. Some are merely bystanders!

Sep 12, 2017

Sorry folks, but here is Really Bad News about the Real Buyer's Journey

Sep 11, 2017

John Maynard Keynes: "Markets can remain irrational longer than you can remain solvent." Are your buyers irrational?

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