Monster Magnet rightfully found its way into the Decibel Hall of Fame via 1995’s breakthrough album Dopes to Infinity, but in inducting that more than a decade ago we may have inadvertently told the band’s influential saga out of order. 1991’s Spine of God—a sprawling, druggy and, at times, ridiculous/nonsensical stoner rock classic—provides a clearer explanation for the career path that followed and better maps out the path to Dopes.
Without a suitably metal-looking label, that IPA on the shelf is just another brew in a sea of similar beers. In the same way that there is a style and technique to playing music that makes it “metal” (i.e. distortion, aggression, etc. ), a beer is just a beer until you slap a brewtal metal-inspired label on it. Sure, brewers can make an extreme beer that sort of mimics metal’s savagery, but that’s not really made obvious unless the accompanying label looks metal.
Barnaby Struve was a pioneer in bringing the metal and craft beer worlds together when he worked at Three Floyds Brewing for more than a decade. He was key in booking metal bands in to perform at the brewery’s annual release party for its Dark Lord Imperial Stout every April. In fact, one of those shows was recorded in 2011 and eventually released on the brewery’s in-house label, which Struve curated.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".