“They’re not cutting surgically,” said Dan Fabricant, president of the trade association Natural Products Association (NPA). “Really, if the goal is public health to reduce obesity, to get people healthier, why would you reduce the amount of non-caloric, sugar-alternative sweeteners?”In Philadelphia’s case, it is not just about the inclusion of sugar substitutes in the tax—Fabricant took issue with the city government’s classification of stevia as an artificial sweetener.
It’s not that jerky was anything new—but KRAVE, founded by Jon Sebastiani and hit store shelves in 2011 , was among the first to turn this gas station-staple into anything but. The brand has been growing rapidly ever since its purchase by candy giant Hershey back in 2015 . “KRAVE is a pioneering brand that has changed this category and we have a real opportunity to compete for that number one brand position and lead this renaissance,” Sebastiani told FoodNavigator-USA back in 2015.
The company was recently acquired by Hain Celestial for an undisclosed sum, specifically by the company’s Cultivate Ventures portfolio. “[We were] first approached by Beena Goldenberg, CEO of Cultivate Ventures during the past year,” Hannah Kullberg, who co-founded Better Bean Company with her father Keith, told FoodNavigator-USA.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".