Human interest stories are some of the most well-read stories in the paper and online. A story on a person facing a hardship or overcoming one. An organization striving to help those in need. A family affected by an unfortunate occurrence through no fault of their own. These are stories readers and writers can relate to. Many times readers will respond to the articles and want to reach out to those needing help. In the past, a reader might contact the reporter, who would forward the offer.
Comic-Con International is the biggest convention in San Diego. It draws news coverage from around the world and presents opportunities for unique coverage by the Union-Tribune. It will attract 130,000 attendees for its four-and-half-day run that begins July 19 with preview night. Thousands of others will come to the Gaslamp Quarter to take in the scene outside the Convention Center.
How did that story make the front page? It’s something I’m sure readers have asked at one time or another. Some stories are pretty clear-cut, but others teeter between the front and inside or the A and B sections. Some of the factors that come into play are heavy or light news days, the mix of subject matter, the number of people affected or potentially affected, how well a story is written, human interest and the time the news occurred.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".