As I write this, I'm sitting at McCarran International Airport in Las Vegas, preparing to return home from what is most likely the last CES I will attend. I'm surrounded by people that are, like me, staring at laptops, tablets, and phones as they wait to get the heck outta Dodge. Slot machines sit idle to my left. To my right, a TV plays the local news: a shooting in a local check-cashing store.
If you've followed my cord-cutting journey thus far, then you know that the live TV experience is something with which I'm not willing to part. Some people cut the cord and never look back. They fully embrace an on-demand only form of TV watching, relying solely on the likes of Netflix, Hulu, and Amazon Video for their content. I am not one of those people. I missed my favorite primetime shows. I missed having ESPN on as background noise. And I especially missed live sports.
You've no doubt heard by now that, on December 14, the FCC voted to repeal the net neutrality laws put in place in 2015. Depending on whom you talk to or what websites you frequent, this act was either the end of the Internet as we know it or a return to the Internet we always knew before the government chose to get involved. The repeal of net neutrality is controversial to be sure, and the practical question right now is, how might it affect our little corner of the consumer electronics world?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".