For over a year, the all-powerful Facebook has been the top social media site driving Web traffic in the U.S. But this past month, Facebook fell to second place, GigaOM reports. According to global Web analytics service StatCounter, Web discovery engine StumbleUpon is now the biggest traffic driver among social media websites in the U.S. Data shows that StumbleUpon dethroned Facebook in mid-June, with StumbleUpon now driving around 49 percent of traffic and Facebook falling to 37 percent.
Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph 2.0 last year, Hearst Digital Media struck up a partnership with developer Social Amp, a Merkle company, to provide a more social experience for readers of its magazines. The new platform, called MagShare, makes browsing Hearst magazines’ websites more interactive.
The American Society of Magazine Editors (ASME) has released the list of finalists for the 2012 National Magazine Awards, and Condé Nast led the pack, racking up a total of 24 nominations. Hearst followed with 10 nods while Time Inc. came in third place with seven. Not surprisingly, The New Yorker and New York magazine are each front-runners again among individual titles, with six nominations each. The New Yorker received two nominations in the reporting category.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".