Most columns and blogs this week have announced the obvious; the very rich guy became governor and the Jersey City Mayor crushed the opposition so badly that he should be arrested for aggravated assault. Let's begin by noting that everyone mentioned below, unless identified otherwise, is a member of the Democratic Party because Hudson County is one big hive. What I find interesting this week is the ousting of Vincent Prieto of the 32nd Legislative District and Secaucus as the Assembly speaker.
Jersey City Mayor Steve Fulop will go to work tomorrow as usual and take those congratulatory phone calls from supporters and fellow Democrats statewide for winning the city's nonpartisan election. It will seem like nothing has changed but there has been a slight shift in the political tectonic plates promising some rocky times ahead. Most political campaigns amplify the negatives and consternation is seen as a virtue. Jersey City's contest was no different.
There's more fear in the days before this month's Election Day than anything generated during Halloween - that American tradition where fewer and fewer kids are ringing doorbells. The costumed tykes and unashamed older teenagers have been replaced by nervous elected officials and those eager to bury them (the pols, not the tykes). There's only a few days left before folks get - well, chopped.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".