The focus of my last two columns were on the Ward E runoff race between two relatively new Jersey City residents more interested in running for office than putting down roots. Now we ask: "Who can say what brought us to this miracle we've found?" Several ward runoff battles were mildly interesting but the true contest was the clash of the two Democratic Party trained candidates, Rebecca Symes and James Solomon. It was difficult to pick a winner.
We're only days away from nailing down the makeup of the Jersey City Council for the next four years, barring any indictments, shenanigans, illnesses or injuries. The runoff races seem so anti-climatic. Mayor Steve Fulop is not expected to face a recalcitrant legislative body once all the swearing ----- ins are done. Still we can psychoanalyze, critique and annoy those remaining candidates and their efforts to represent their neighbors on the City Council.
Voting in the upcoming Jersey City runoff election is a little like procrastinating over whether to replace that broken snow shovel or wait until we get a winter storm warning. This is what the runoff candidates are facing, apathy. Those who have a loyal following or the best organization money can buy or can count on the municipal and county employees' vote will conquer. The Ward E runoff should command attention because this is where the winner is working hard to eventually become your mayor.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".