AI is shaping how the world sees your brand. Generative Pulse shows exactly how you appear in tools like ChatGPT, Gemini and Claude, so you can measure sentiment, track visibility and prove your influence where it matters most.
AI that empowers and influences
Muck Rack’s AI connects discovery, outreach, monitoring, and reporting in one cycle of intelligent action.
AI for Research & List Building
Instantly discover contacts most likely to be a fit for your pitch.
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AI for Outreach & Engagement
Know the moment your pitch lands coverage—and see why.
Draft personalized pitches or prep for interviews in seconds.
AI for Reporting & Impact
Surface and visualize coverage themes and see which mentions matter most across traditional earned media and generative AI answers.
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AI for Monitoring & Coverage
Remove irrelevant noise and capture only true mentions of your brand. Instantly see entity-level sentiment, brand prominence, and automatic categorization by competitors, spokespeople and themes – without manual cleanup.
Learn moreGenerative Pulse: The New Standard for Brand Visibility in AI
See how your brand stacks up across leading LLMs.
A heat map highlights where you’re winning visibility and where you need to break through—so you know exactly where to focus your generative AI strategy.
Agents & Assistants: Built for the Future of PR
AI agents provide you with trusted intelligence so you can move faster, cut complexity, and act with confidence.
AI Visibility Badges
Prioritize outreach based on AI visibility. The AI Visibility Badge shows which Outlets and Journalists appear most often in AI-generated answers.
Media Brief Assistant
Walk into interviews fully prepared with an auto-generated briefing doc. In minutes, get recent coverage, potential questions and tailored talking points so your spokespeople are always ready. Learn more.
Media List Agent
Build targeted media lists in minutes. This AI agent recommends which journalists to add or remove to keep outreach focused and relevant. Learn more.
The State of AI in PR
Our annual State of AI in PR report uncovers how teams are adopting AI, what worries them most and where the biggest opportunities lie.
Other recommended AI resources
Measuring the ROI of PR
Claire Walsh, Lead of Public Relations at ZipRecruiter, shares how to track the right metrics, build smarter reports and connect PR to business outcomes.
AI agents for PR pros: What they are and how to use them
Learn what AI agents are, how PR pros can use them, and get a sneak peek at Muck Rack's Media List Agent.
What is AI Reading? Report
Learn how media coverage influences what AI search engines decide which sources to trust and cite.
Guide to Generative Engine Optimization (GEO)
See how to strengthen credibility, track impact, and ensure your brand appears in generative engine results.
The PR-First Approach to AI
AI won’t replace PR professionals — it’s here to empower them. Our approach is grounded in trust and built for outcomes:
- Backed by Experts: Analysts, editors, and support teams reinforce the technology to ensure results you can trust.
- Differentiated by Depth: High-quality media data, generative AI insights and PR expertise set us apart from both legacy platforms and new AI startups.
- Purpose-Built for PR: Designed to provide practical insights that help PR professionals with their work.
