The next few years will define content marketing effectiveness with more AI tools to measure impact and acceptance of content. The marketers will have to rethink their content marketing strategies in order to interact with the consumers on the go. More than just reach, brands will look at different content strategies to hold consumer attention for long, says Ashim Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories.
The Glitch has been awarded the integrated digital mandate of the recently launched active lifestylebrand Prowl.Sources close to the development confirmed the news to BestMediaInfo.com. The account was won in a highly competitive multi-agency pitch. The agency will also work on the brand film for Prowl. The brand has been jointly created and owned by Tiger Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre.
Nykaa’s next big move in the content marketing space would be the Infomercial space and Nykaa Network, a next-generation engagement community platform for customers to interact with other customers, spearheaded by Madhavi Irani, Chief Content Officer of the company. The online beauty company has more than 70% of its customer base as women, but with the men’s grooming category growing, it will slowly fine tune its men’s content strategy as well.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".