Digital disruption is an inevitability in modern business. Those who are succeeding welcome disruption. They respond to it. They adapt to it. They innovate to lead the charge into the next disruptive moment. Disruption is, however, a challenge – especially when it comes to ensuring that your workforce can meet the needs of a disruptive future. Many analysts and researchers are speculating on what the next key disruptive technologies might be.
Mobile is taking the fashion retail industry by storm. The consumer’s need for on-demand purchases has seen brands and stores quickly adapt to their audience as a means of providing the best possible shopping experience. The integration of mobile phones into everyday life is remarkable. As a millennial, it’s not hard to remember when the pocket-sized devices were thrust into the mainstream and how they became a game changer in more ways than one.
Few industries have proven immune to digital disruption. Even the banking industry, filled with companies that have tens and even hundreds of billions of dollars in assets and hundred-plus year histories, is finding itself under siege from startups that aim to take their place. These so-called “challenger banks”, while nowhere near as big, powerful and rich as their entrenched competition, are finding success by revolutionizing the banking customer experience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".