Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses nearby. Field Trip was released by Niantic Labs in September 2012. After installation, Field Trip runs in the background and exposes information without the need for searching or browsing. Field Trip users can set the type and number of alerts they want to receive.
Conservative estimates put the arrival of 5G in any meaningful way at around 2020. But with Huawei already rolling out masts in Germany, rumors the next iPhone will be 5G-ready, and talks between Amazon and Dish for a partnership that could see the retailer be one of the first to have access to a network of next-gen infrastructure, it might be upon us sooner than we expect. The advent of 5G has the potential to be massive for marketers.
Content is still king. Today’s marketers cite content marketing as their top focus, ahead of search engine optimization (SEO), email, and even social media, according to Copy Press’s State of Content Marketing report. As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting – and improving upon – tried-and-true tactics like video.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".