One of the biggest fights in combat sports is being fought in boardrooms rather than cages. It features executives in suits, multi-million dollar contracts, and media conglomerates. This is not about the $500 million dollar circus between Floyd Mayweather and Conor McGregor but the landscape of a mixed martial arts (MMA) industry that is worth billions. In one corner is market-leading UFC, bought for $4 billion by Hollywood agency William Morris Endeavour (WME) in 2016.
Aaron Pico has been heralded as the "greatest prospect" in the history of cage fighting by renowned fight promoter Scott Coker. Pico, just 20 years old, fights for the first time on Saturday at Madison Square Garden, New York City, in Bellator 180 — the rival to mixed martial arts promotion UFC. Televised on Spike pay-per-view in America and Channel 5 in Britain, he takes on Missouri lightweight Zach Freeman. Coker expects him to win easily.
Chelsea striker Diego Costa reportedly wants to return to his former club Atletico Madrid this summer. Costa's haul of 52 goals in 89 matches helped Chelsea win two Premier League titles over the past three seasons. But the €83.4 million (£73.5 million)-rated player claimed earlier this month that he was "told by message" that his services are surplus requirements at Chelsea. Sky Sports report that there is only one club Costa would be interested in joining — and that club is Atletico.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".