This week I talk to best-selling author and marketer Bernadette Jiwa about her latest book ‘Hunch’. Bernadette is a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. In this episode we talk about empathy and curiosity. The genius trap and where breakthrough ideas come from.
This week on my podcast I chat media interviewing, storytelling & facing fears with Actor, Writer & Perfumer Richard E. Grant. Richard E Grant was born in 1957 and grew up in Swaziland. He moved to England in 1982 and made his acting debut in 1987 with Withnail and I, Bruce Robinson’s cult film. He has since starred in numerous Hollywood films and TV dramas, including Gosford Park, Dracula, The Iron Lady and most recently Logan.
He started on radio. He’s back on the radio. 100% worth the wait. “SiriusXM made me an offer to return that I couldn’t refuse,” Gervais said in a statement. “my own playlist and absolute freedom of speech,” he added. “It’s the perfect platform for me, and hopefully the listener too.”Ricky Gervais is Deadly Sirius- Pilot Episode from DeadlySiriusSXM on Vimeo. “Ricky Gervais Is Deadly Sirius” will debut Tuesday, Oct. 24, at 11 a.m. ET on SiriusXM.
How to annoy somebody on social media. Tag them on a post that has nothing to do with them or include in a group discussion mail that once again has nothing to do with them.
2 great ways to waste somebody's time with notifications of nothingness
Otherwise have a great Friday!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".