Día de los Muertos may be all about honoring departed loved ones, but this festive affair is anything but somber. The awe-inspiring Mexican holiday features colorful processions with enormous skeleton floats, pulsating music, and thousands of people wearing traditional regalia and face paint. But you don’t have to travel to Mexico to partake in this mystical celebration. Instead, visit three East Bay locales for vibrant Day of the Dead festivities.
Photography by Ericka McConnell / Styled by Jeneffer Jones / Edited by Lauren BonneyTiffany Hardwear 18k yellow gold ball hook earrings, $1,250, at Tiffany and Co.; Opening Ceremony kimono bomber, $525, and Diane von Furstenberg floral print silk dress, $448, at Saks Fifth Avenue; Pedro Garcia shoes, $520, at Deliciouz.
It’s time to break out your finest dirndl or lederhosen, and polish your best stein—Oktoberfest is upon us once again. Though you might think otherwise by its name, the famous German festival kicks off at the end of September, and luckily, you don’t have to go to Munich to partake in the beer-soaked celebration. Oakland’s Oaktoberfest in the Dimond offers everything you need, from brews to brats to festive music.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".