Some designers create work so timeless that it transcends history. Others have the skill to capture the spirit of a moment so precisely and instinctively that their power fades as the zeitgeist moves on, because it’s so tied up with that particular point in time. Then there are some who seem great at first, but, before long, start to look like last night’s drunken lay in the sober light of dawn.
Every year in the high heat of summer, the sporting calendar slows to a crawl and sports fans are presented with two options: pretend that they actually enjoy cricket, or distract themselves with the relentless churn of the rumor mill, where bored sports writers speculate over player transfers and draft picks to fill column inches and pass the time. This summer is marginally different, though.
It’s been a good couple of years for Gosha Rubchinskiy. Recent seasons have seen him embed himself in the mainstream, where his profile seems to grow exponentially with every passing six-month cycle. I’m sure Gosha’s success can be bluntly measured in the ever-so banal terms of sales and revenue, but the clearest indicator of his upward trajectory came last Friday with the unveiling of his latest collab, which just happens to be with a certain British fashion house called Burberry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".