All images: Alex Cranz/GizmodoI sat down on the train, two laptops, a tablet, and an e-reader crammed in my purse. There was a moment of relief—I’d managed to snag a seat on a rush hour train—and then, I felt a moment of sheer terror. My purse felt unusually light despite being full of gadgets. Certainly too light for a purse containing a 15-inch laptop. Those are giant unwieldy monsters that never let you forget they’ve been packed away in your bags.
The iPad has a problem that we should all wish to have: It's too damn good. The battery life and standby battery life are superb, the screen is pretty, the apps are nice, and the thing is powerful enough it can last for years. That's wonderful for all of us consumers, but it is not great for Apple or any other company building a tablet device. They want us on the same yearly upgrade cycle we have for our phones.
A dad in Colorado bought his tweens smartphones and now he regrets it. This is not an uncommon sentiment from parents. My mum regretted buying my brother a Nokia in 2001, buying my sister an old car in 1997, and on more than on occasion she's regretted bringing me into the world. But most parents bottle up their regret and save it for holiday meals.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".