Itâ€™s been a dozen years since Jay Z proclaimed, â€œIâ€™m not a businessman; Iâ€™m a business, man.â€? The Brooklyn MCâ€™s biggest commodity has always been his manipulation of the English language, which heâ€™s parlayed into an empire. Over the course of 12 solo albums (including one double LP), four collaborative projects, a soundtrack release, and countless guest verses, Jay has undoubtedly moved a lot of verbal product. And when he speaks, people listen.
It's hard to keep track of all the memes that are out there. By the hour, depending on how up in arms the internet is at that moment, there's always something that can be "memeable." Described as a humorous image, video or piece of text that is copied and spread rapidly by internet users, memes often go in and out of fashion faster than you can say I dOnT eVeN kNoW hEr LiKe ThAt. Memes are used to express, enjoy, and most importantly, throw shade.
For as long as hip-hop has existed, it's spawned arguments. For decades now, fans of rap have been staking out ground, hills to die on, each concerned with one question: Who is the best? And the debate for the GOAT has a long-running spinoff, one of the primary criteria for being the greatest of all timeâ€”has that rapper made a classic? What a classic actually is, outside of just being a very good album, is up for debate.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".