Twilight is swift near the equator. As the cloud castles on the western horizon turn a tandoori red, the children are hurrying the goats into the thorn enclosure that keeps them from the leopards. A Masai elder passes on the path up the hill, striding easily into the slope. His purple plaid wraps him from shoulders to knees; there's a long-bladed spear in his left hand, a furled umbrella is strapped to his back. With his free hand he is busy with a mobile phone. He looks up to nod a greeting.
I am a son of the stiff upper lip class, the establishment that has run Britain for 200 years. Our code says that we don’t complain, we bear our troubles lightly, we grin when all seems lost and if, at last, our cool-headed perseverance sees us through to victory, we don’t make too much fuss about it. Our role models include Captain Scott of the Antarctic, Queen Boudicca of the Iceni, General Gordon of Khartoum and the dour Yorkshire cricketer Geoffrey Boycott: heroic failures are us.
In March, I saw the science teacher from my school in a Brighton courtroom, answering for crimes he committed against my friends 40 years ago. It was quite a moment. Very few people ever get to see a villain from their schooldays receive their deserved comeuppance; so I enjoyed Mr Haigh’s appearance in the dock doubly, for the ex-pupils of Ashdown House School and on behalf of all those kids bullied, humiliated and abused by adults who thought their power was absolute.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".