If you’re even a casual fan of horror movies, you know what a jump scare is. That’s when everything seems quiet—almost too quiet—and then the maniac jumps down from the tree! Or the zombie is reflected in the bathroom mirror! Because the internet is a place of wonder, there’s a website that actually counts the number of jump scares in movies, Where’s the Jump? And one of the movies with the most jump scares in recent years is the generally well-reviewed Stephen King adaptation, It, which has 20.
That’s when a movie startles the audience with the unexpected: The maniac jumping down from the tree! The zombie appearing in the bathroom mirror! All accompanied, of course, by loud noise. Is it a cheap technique or can it be used effectively? Video essayist Jack Nugent and Slashfilm contributor Alex Riviello retrace the origin of the modern jump scare to a single scene in a 1942 movie.
The jump scare. Few film tropes are so notorious among movie fans, but have proven so effective. If you’re watching a modern horror movie, you know that at any moment something can spring into view with a jarring sound. Mirrors, closets, beds – any patch of darkness can hide the next scream-inducing moment of your life.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".