Who knew a single reptilian tail could launch so many thinkpieces? Billboard had “The History of Taylor Swift & The Snake”. The Mirror promised “A Look Back at Her Relationship with The Emoji with a Sting in its Tail”. The Huffington Post, “All The Theories On What's Going On With Taylor Swift Right Now”. A quick recap, in case the glare of the eclipse blinded you to the other star-related happenings of the week. Last Friday, Taylor Swift started to disappear from social media.
Over the weekend, I had one of those intense two-hour arguments that you can really only have late in the evening, against the soundtrack of bottles clinking against one another in the recycling. The topic of this argument: is social media evil? Given how often I grumble about Facebook and Twitter – in particular the increasing neediness of their notifications, and their aversion to showing posts in chronological order – it was strange to find myself in the position of defender.
Warner Bros has partnered with Intel to promote Dunkirk, its upcoming war film, with a VR experience. Directed by Inception’s Christopher Nolan, Dunkirk tells the story of the World War II evacuation operation, something that the ‘Dunkirk: Save Every Breath’ experience aims to replicate in 360° - albeit on a much smaller scale. The experience, created by VR production firm Practical Magic, is composed of three vignettes, with minimal motion or action.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".