Pride in London is to run its first ever TV ads this year, marking 50 years since the U.K. started legalizing homosexuality. Four powerfully scripted films will be shown during a special season of programmes on Channel 4 which marks the anniversary of the the Sexual Offences Act 1967. Created by WCRS and directed by Fred Scott at Pulse, the ads focus on four people apologizing to their loved ones for judging them over their sexuality.
Martini captures the spirit of summer in Rome in a stylish new European spot that sees a group of friends dance through the city to meet up for an aperitif. Created by Abbott Mead Vickers BBDO, and directed by Autumn de Wilde at Anonymous Content/Somesuch, the spot is set to the tune of "Via con me", a track which was composed and performed by Asti-born jazz singer Paolo Conte.
Amazon supports Pride with a simple but charming story featuring a same sex couple in the latest ad promoting its Music Unlimited streaming service. The wordless spot pairs the music track -- Cyndi Lauper's "True Colors" -- with a scene of the young women preparing to "meet the parents." All we see is their backs to us as they stand by the front door, nervously but excitedly holding hands.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".