Last year was tough for the industry as a whole, as many clients scaled back spending. But R/GA was better positioned than most to weather the storm, thanks to its strength in non-advertising businesses. Evidence its consulting practice, the fastest-growing and most profitable part of R/GA. The practice and R/GA's accelerators now make up 20 percent of the agency's revenue.
When Droga5 shows work to prospective clients, there's a rule: Don't show anything more than a year old. Founder and Creative Chairman David Droga says the agency would rather offer fresh work than dash off a reel of its greatest hits. "It reminds us that we need to keep moving," says Droga. "We have to live up to our reputation." During its 11-year history, Droga5 has consistently focused on creative excellence for clients such as Under Armour, Chase and Google.
Biscuit's ubiquitous Andreas Nilsson was the go-to director for brands seeking colorful craziness in 2017. He introduced Rob Lowe as KFC's Colonel in the campaign to send a Zinger spicy sandwich into space; had Von Miller breaking out of an alien egg in the desert for Old Spice, and demonstrated why not to call your band Atlas for Squarespace. Biscuit directors' talent in coaxing excellent comedic performances from celebrities was apparent across the board.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".