When you throw out a random tweet, the last thing you imagine is that it will inspire a short film. But thanks to a campaign by Brazilian film production body FilmBrazil, that's what's happening to some of advertising's top creatives in Cannes this week. FilmBrazil is showing the industry what it can do by creating short films based on tweets from the likes of Colleen DeCourcy, Joe Alexander, Jeff Goodby, Rei Inamoto and PJ Pereira.
Audi has teamed up with the forthcoming "Spider-Man: Homecoming" movie for a spot in which Peter Parker (played by Tom Holland) takes his driver's test on the new Audi A8. The ad, by Muhtayzik Hoffer, sees Parker managing to astound the tester (played by "Curb Your Enthusiasm"'s J.B. Smoove) by getting the car to perform emergency braking, passing and parking manoeuvres without even using his hands.
Saville Productions has signed "Hairspray" director John Waters for commercial and branded entertainment representation. The writer/director/actor has helmed cult films including "Hairspray," "Pecker" and "Pink Flamingos," which was the first in a series of low-budget films made with his Dreamland repertory company and featuring the actor known as Divine. Waters said in a statement: "I love the idea of directing commercials because it is the opposite of 'auteur' work.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".