Ronnie Fieg, the founder, president, and CEO of street-gear retailer Kith, was doing what most of us do these days before we close our eyes to go to sleep—scrolling through his Instagram feed. “I saw a photo that my cousin Yael posted in which she was standing with two girls, and one of them was stunning,” he remembers.
Even though they joke that they have about 200 friends in common, ethical fashion designer Arden Wohl and artist Jonah Freeman didn’t actually cross paths until they both happened to be at a book party for the art dealer Jeffrey Deitch in 2014. Exactly two years and two months later, Jonah broke his pelvis in a skiing accident and was relegated to a wheelchair during his recovery. He was practically apartment-bound due to the injury, but he still managed to surprise Arden with a proposal.
Pernille Teisbaek , the successful Scandinavian stylist behind Look de Pernille , and the cofounder and creative director of the influencer talent agency Social Zoo , was introduced to Philip Lotko, the cofounder of Rains , a Danish clothing company that specializes in outerwear for inclement weather, at a music festival. “He was standing outside the crowd wearing an all-white look, which I thought was pretty bold for a festival,” remembers Pernille.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".