Reporter at The Wall Street Journal

Ad Budgets a Likely Victim in AT&T-Time Warner Mashup — News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Combined, AT&T and Time Warner spent $2.91 billion on U.S. paid media in 2015 Most mergers and acquisitions trumpet the opportunity to cut costs, which frequently includes trimming combined marketing budgets.

CMO Today: Did Donald Trump Use Final Debate to Tease Trump TV? — THIRD ROUND: In the last showdown between presidential hopefuls Donald Trump and Hillary Clinton, the biggest takeaway wasn't the candidates' opposing viewpoints on the Supreme Court, gun rights, abortion or even Vladimir Putin. The main headlines were Mr. Trump's refusal to commit to the election outcome if he loses, a challenge to a longtime tradition of American democracy , reports The Wall Street Journal.

CMO Today: Snapchat Wants to Keep Ad Revenue From Discover — SNAP CAP: As Snap Inc. sets the wheels in motion for an initial public offering, it wants to change the way it pays publishers who participate in Snapchat Discover, its product launched in 2015 that features content from media companies like Cosmopolitan, Tastemade and Vice.

Omnicom Outlook Clouded by U.S. Presidential Election — Omnicom Group Inc. reported profit rose 6.1% and results narrowly topped expectations in the latest quarter, though foreign currency challenges continued to be a drag on revenue growth. The marketing and communications firm said it saw organic revenue grow across all four fundamental businesses, bringing the total global organic increase to 3.2%.

CMO Today: Netflix Wins the Global Expectations Game — INTERNATIONAL FLIGHT: Last quarter, Netflix disappointed investors when it reported subscriber additions that fell short of its forecast. For the September quarter, the reverse happened: international user additions blasted through the company's estimate, wowing investors and powering a 20% rise in the stock in after-hours trading, The Wall Street Journal reports.

Translation CEO Steve Stoute Taps Patrick Lafferty as President — Translation Chief Executive and music industry veteran Steve Stoute has tapped Patrick Lafferty to run his creative agency as he shifts his focus to expanding the business in areas like media strategy and analytics. "I've started to believe that the agency business is a great ingredient of a much bigger business -- more than just what typical advertising agencies have done," said Mr. Stoute.

CMO Today: Donald Trump Dials Up Media Criticism to New Levels — MEDIA WAR: Donald Trump has been at odds with the media throughout his presidential run. But he has been taking the rhetoric in new, far more aggressive -- critics say alarming -- directions in recent days.

Xaxis Buys Triad Retail Media — WPP's digital ad-buying group Xaxis has acquired Triad Retail Media, which helps retailers sell ads on their websites. While terms of the transaction weren't disclosed, Xaxis says it's the largest deal it's ever done. Triad was purchased from private-equity firm Rockbridge Growth Equity LLC. Triad helps retailers like Wal-Mart create ad...

Matthew Hiltzik: PR Guru Helping Tell Te'o's Story — The girlfriend starring in Manti Te'o's stories may have been fictional. But the PR executive now helping to reset the narrative of the Notre Dame linebacker is very real, and it's not his first game. Mr. Te'o and his family hired Matthew Hiltzik, the CEO of Hiltzik Strategies, when news of a hoax broke last week.

Is Trump Teflon? Most Say No as Brand Perception Takes a Hit — A series of what typical politicians might consider faux pas have catapulted Donald Trump to become the Republican nominee for president, largely bolstering perception of his brand name along the way. But the recent revelation of vulgar comments he made about women may send his brand over the edge, according to a new study by brand research firm Brand Keys.
More Articles →
Oct 22, 2016

RT @asharma: Diverging deals: AT&T (Time Warner/DirecTV) wants to be like Comcast, Verizon (AOL/Yahoo) wants a piece of Google/FB https://t…

Oct 19, 2016

RT @alexburnsNYT: In almost ANY OTHER situation, a politician calling opponent a "nasty woman" would be most explosive moment of the debate/week/entire race

Oct 19, 2016

RT @shalini: Google's YouTube signs up CBS for planned web TV service, is in advanced talks with Disney and Fox.  w/ @jbflint

Oct 19, 2016

In case you missed the CMO Today Newsletter because you were too busy doing something less important  via @WSJ

Are You a Journalist?

Create a free Muck Rack account to customize your profile and upload a portfolio of your best work.

Create a Portfolio