News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Combined, AT&T and Time Warner spent $2.91 billion on U.S. paid media in 2015 Most mergers and acquisitions trumpet the opportunity to cut costs, which frequently includes trimming combined marketing budgets.
THIRD ROUND: In the last showdown between presidential hopefuls Donald Trump and Hillary Clinton, the biggest takeaway wasn't the candidates' opposing viewpoints on the Supreme Court, gun rights, abortion or even Vladimir Putin. The main headlines were Mr. Trump's refusal to commit to the election outcome if he loses, a challenge to a longtime tradition of American democracy , reports The Wall Street Journal.
SNAP CAP: As Snap Inc. sets the wheels in motion for an initial public offering, it wants to change the way it pays publishers who participate in Snapchat Discover, its product launched in 2015 that features content from media companies like Cosmopolitan, Tastemade and Vice.
Omnicom Group Inc. reported profit rose 6.1% and results narrowly topped expectations in the latest quarter, though foreign currency challenges continued to be a drag on revenue growth. The marketing and communications firm said it saw organic revenue grow across all four fundamental businesses, bringing the total global organic increase to 3.2%.
INTERNATIONAL FLIGHT: Last quarter, Netflix disappointed investors when it reported subscriber additions that fell short of its forecast. For the September quarter, the reverse happened: international user additions blasted through the company's estimate, wowing investors and powering a 20% rise in the stock in after-hours trading, The Wall Street Journal reports.
Translation Chief Executive and music industry veteran Steve Stoute has tapped Patrick Lafferty to run his creative agency as he shifts his focus to expanding the business in areas like media strategy and analytics. "I've started to believe that the agency business is a great ingredient of a much bigger business -- more than just what typical advertising agencies have done," said Mr. Stoute.
MEDIA WAR: Donald Trump has been at odds with the media throughout his presidential run. But he has been taking the rhetoric in new, far more aggressive -- critics say alarming -- directions in recent days.
WPP's digital ad-buying group Xaxis has acquired Triad Retail Media, which helps retailers sell ads on their websites. While terms of the transaction weren't disclosed, Xaxis says it's the largest deal it's ever done. Triad was purchased from private-equity firm Rockbridge Growth Equity LLC. Triad helps retailers like Wal-Mart create ad...
The girlfriend starring in Manti Te'o's stories may have been fictional. But the PR executive now helping to reset the narrative of the Notre Dame linebacker is very real, and it's not his first game. Mr. Te'o and his family hired Matthew Hiltzik, the CEO of Hiltzik Strategies, when news of a hoax broke last week.
A series of what typical politicians might consider faux pas have catapulted Donald Trump to become the Republican nominee for president, largely bolstering perception of his brand name along the way. But the recent revelation of vulgar comments he made about women may send his brand over the edge, according to a new study by brand research firm Brand Keys.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".