Diageo PLC has tapped ex-agency boss Sophie Kelly as senior vice president of marketing for whiskey brands in North America as the world's largest spirits maker tries to bolster one of its fastest-growing categories.
Tech companies like Facebook and Google are selling creative ad services. Media agencies are increasingly selling digital ad space. And now, a creative agency is playing the line-blurring game as it brings digital publishing and agency staffers together to service one massive account.
Firms Had Been Hired to Investigate Media Agency Practices Ebiquity and K2 Intelligence, the firms hired by the Association of National Advertisers to investigate media agency transparency, have begun offering services for any marketers that are now concerned about their agencies' media buying processes.
Publicis Groupe CEO Maurice Levy on Wednesday sent out a company-wide email acknowledging the departure of Saatchi Chairman Kevin Roberts, with whom he had "worked amicably together for 16 years," before the board could decide his fate. The memo follows Mr. Roberts' controversial statements around gender diversity, and his resignation days later.
Agency Change Comes Less Than a Year After Former Nationwide CMO Matt Jauchius Joined the Car Rental Giant Hertz has tapped WPP's MEC to support its brands in the U.S., Canada and Latin America. MEC will act as lead agency across the car rental giant's agency partners "to enable the holistic application of data, creativity, innovation for maximum business impact," according to a statement.
Small Agency Conference and Awards This Portland, Ore.-based agency has come a long way from selling email-marketing software 13 years ago. It now offers digital and creative agency services for brands like Embrace Oregon, which tapped eROI to help it restructure its relationship with the Department of Human Services and recruit more foster parents.
Small Agency Conference and Awards Nothing is impossible for this Brooklyn-based shop -- not even the creation of a concert for the hearing impaired. The agency pulled off the show for client 7Up by focusing on what music produces beyond noise, like vibrations and visuals reacting to melody.
Initiative Slowly Gaining Momentum With Uber Win After Big Hyundai Kia Loss and Quiet Few Years Initiative has named Mat Baxter its new global CEO, succeeding Jim Elms. Mr. Elms will move into a chairman role at Initiative, and assume a new managing director role with parent company Interpublic Group of Cos.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".