Reporter at The Wall Street Journal

Diageo Taps Sophie Kelly to Oversee Marketing for Whiskey Portfolio

wsj.com — Diageo PLC has tapped ex-agency boss Sophie Kelly as senior vice president of marketing for whiskey brands in North America as the world's largest spirits maker tries to bolster one of its fastest-growing categories.

What Would McDonald’s ‘Agency of the Future’ Do?

wsj.com — Tech companies like Facebook and Google are selling creative ad services. Media agencies are increasingly selling digital ad space. And now, a creative agency is playing the line-blurring game as it brings digital publishing and agency staffers together to service one massive account.

Ebiquity and K2 Start Separate Media Transparency Offerings

adage.com — Firms Had Been Hired to Investigate Media Agency Practices Ebiquity and K2 Intelligence, the firms hired by the Association of National Advertisers to investigate media agency transparency, have begun offering services for any marketers that are now concerned about their agencies' media buying processes.

Publicis CEO on Kevin Roberts Exit: Top People Set Example

adage.com — Publicis Groupe CEO Maurice Levy on Wednesday sent out a company-wide email acknowledging the departure of Saatchi Chairman Kevin Roberts, with whom he had "worked amicably together for 16 years," before the board could decide his fate. The memo follows Mr. Roberts' controversial statements around gender diversity, and his resignation days later.

Brazil Clouds GroupM Global Ad Forecast

Hertz Taps WPP's MEC as North America Media Agency

adage.com — Agency Change Comes Less Than a Year After Former Nationwide CMO Matt Jauchius Joined the Car Rental Giant Hertz has tapped WPP's MEC to support its brands in the U.S., Canada and Latin America. MEC will act as lead agency across the car rental giant's agency partners "to enable the holistic application of data, creativity, innovation for maximum business impact," according to a statement.

Small Agency of the Year, Northwest, Silver: eROI

adage.com — Small Agency Conference and Awards This Portland, Ore.-based agency has come a long way from selling email-marketing software 13 years ago. It now offers digital and creative agency services for brands like Embrace Oregon, which tapped eROI to help it restructure its relationship with the Department of Human Services and recruit more foster parents.

Small Agency of the Year, Northeast, Gold: Fake Love

adage.com — Small Agency Conference and Awards Nothing is impossible for this Brooklyn-based shop -- not even the creation of a concert for the hearing impaired. The agency pulled off the show for client 7Up by focusing on what music produces beyond noise, like vibrations and visuals reacting to melody.

Barbarian's Bleeding Continues as Two More Execs Exit

IPG Welcomes Jim Elms, Names Mat Baxter CEO of Initiative

adage.com — Initiative Slowly Gaining Momentum With Uber Win After Big Hyundai Kia Loss and Quiet Few Years Initiative has named Mat Baxter its new global CEO, succeeding Jim Elms. Mr. Elms will move into a chairman role at Initiative, and assume a new managing director role with parent company Interpublic Group of Cos.
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Sep 26, 2016

JPM Chase CMO Kristin Lemkau defends @Facebook: We didn’t even look at that metric. We look at cost per view and video completion #awnewyork

Sep 24, 2016

RT @digitalshields: The list of issues making marketers just a bit queasy about digital just keeps growing  http://on.wsj.com/2cYnTV0  @VranicaWSJ @alexbruell

Sep 23, 2016

CMO Today Newsletter: The TGIF Edition - Facebook Artificially Inflated Average Video Viewing Time  http://on.wsj.com/2cIhEDA  via @WSJ @wsjCMO

Sep 22, 2016

RT @wsjCMO: Facebook told Publicis that its earlier counting method likely overestimated avg time spent watching videos 60%-80% https://t.co/iqC09faWdA

Sep 22, 2016

They're heeere: Big marketers launch audits of their ad buyers after probe report  http://on.wsj.com/2dealZi  via @WSJ @VranicaWSJ


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