Research shows that under certain circumstances, we can train ourselves to forget details about particular memories. iStockphoto.com hide caption toggle caption iStockphoto.com Around 10 years ago, Malcolm MacLeod got interested in forgetting. For most people, the tendency to forget is something we spend our time cursing. Where are my keys? What am I looking for in the refrigerator again? What is that woman's name?
What happens when you discover a part of yourself that is so different from who you think you are? Do you hold on to your original self tightly? Do you explore this other self? We travel to England to meet an insect with a split personality. Then we talk to an internet famous cartoonist who's been hiding a part of himself for years, and a woman who records herself sleep talking, and is amazed at what she finds.
What do you want to be when you grow up? This is a question we ask children, and adults. In American culture the concept of the future self is critical, required. It drives us to improve, become a richer, more successful, happier version of who we are now. It keeps us from getting blinkered by the world we grew up in, allowing us to see into other potential worlds, new and different concepts, infinite other selves. But the future self can also torture us, mocking us for who we have failed to become.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".