Marketing agencies often bring on extra support during the busy Christmas period. For many, this has become standard practice over the years, as it’s helpful to have a reliable band of freelancers on-hand to cover staff holidays or simply lighten the load. Change, however, may be afoot. We’ve seen a number of developments in this area during 2017, including Uber’s employment law case and the Matthew Taylor report. As a result, agencies that rely on freelancers could face some challenges next year.
You could soon be able to wear your password on your sleeve – quite literally – thanks to the efforts of a University of Washington research team. Under the leadership of Shyam Gollakota, the researchers have devised a way to encode digital data such as security keys and ID tags into clothing using electrically-conductive threads that are woven into the garments invisibly. Magnetising the threads is all it takes to activate the digital code, which can then be read using magnetometers.
Your Christmas wish list is about to get longer as the PlayStation Media Showcase gets ready to launch as part of Paris Games Week 2017. The event many avid gamers have been waiting for, the PlayStation Paris Games Week Media Showcase, will begin on October 30 at 9:00am Pacific Time, which is 4pm in the UK. However, you’ll want to tune in an hour early as the official PlayStation blog reports that the company will kick off an exciting introductory livestream at 8:00am Pacific (3pm UK).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".