Your resumé and cover letter landed you an interview. Bravo! But before you start celebrating that the hard part is over, take a seat and settle in for some storytime. The interview is the real test of your worth. You are not, after all, a piece of paper in Arial font size 10. Throughout my career, I have interviewed countless candidates who read well on paper and even had good references but then completely bombed the IRL meeting. Giving a good interview is a lot like performing on stage.
"Get rid of the old to make way for the new" is a mantra I apply to my wardrobe twice a year when I clean out my closet. I love purging clothing, and if I have not worn a dress in awhile, to Goodwill it goes. A recent Inc. article had me thinking: What if I applied this philosophy to other aspects of my life? Specifically bad habits that no longer serve me and might be holding back my career. Lolly Daskal, founder and CEO of Lead From Within, can relate.
It's 2017. Gone are the days when people stay at companies for decades. In fact, the millennial mindset is that of a butterfly, "Why would I stay in one place, when I can experience many and increase my salary and position as I go?" Sure, that’s one mentality. But then there's also the old-school mentality of loyalty, dedication and respect. Your company is investing in you so perhaps you should return the favor. Hey let’s face it, it's easy to quit a job, it's not so easy to fix a job.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".