Food travel is all about discovering gems. One motherlode, of course, is the Napa Valley, a day-tripper’s trove of hip wine-tasting rooms, refined restaurants and sleek shops. A less visible side exists, too — quirky family-owned businesses you won’t see from your car as you navigate busy Highway 29. One of them is the Napa Valley Olive Oil manufacturing company, tucked at the end of a residential side street in St. Helena and housed in a creaky white barn built in 1890.
Los Gatos, Calif., is a town you drive by, but never into. By the time you've made it through the frantic San Jose traffic on Highway 17 and see the green highway sign to your destination — "Santa Cruz 20 / Monterey 68" — all you want is to get there. But then, just where the highway turns from four lanes to two and begins its ascent into the Santa Cruz Mountains, you notice something bizarre on the right, just off the road, in a passing blur.
Los Gatos, Calif., is the town you drive by, but never into. By the time you've made it through the frantic San Jose traffic on Highway 17 and see the green highway sign to your destination – "Santa Cruz 20 / Monterey 68" – all you want is to get there. But then, just where the highway turns from four lanes to two and begins its ascent into the Santa Cruz Mountains, you notice something bizarre on the right, just off the road, in a passing blur.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".