This is an excerpt of an interview in our September/October 2017 issue. For more stories like this, subscribe to the magazine. Lane Kiffin has one of the most storied careers in American football history. He’s been hired and fired, loved and hated, by some of the best teams in the Pac-12, NFL and SEC. Late Oakland Raiders owner Al Davis fired Kiffin, the NFL’s youngest head coach, in 2008 after a 4-12 season. USC did the same in 2013 after a 64-21 loss to Arizona State.
If you don’t consider yourself a country music fan, you should reconsider. Sam Hunt’s “15 in a 30 Tour” is what I call “alternative country music,” and I, along with the sold-out crowd, definitely approved. Unlike big-name artists such as Kenny Chesney, Alan Jackson and the late George Strait, Hunt’s music is a combination of his two favorite genres: country and R&B.
In the interest of full disclosure, I have to admit that I love country music. It didn’t used to be that way, but during my college years, I grew into it. I found a couple country radio stations. I listened proudly while walking to class. Before I knew it, I had songs memorized. I saw Jason Alden and Thomas Rhett. Then I started following the lesser-known guys, waiting for them to make it big (cough, Jon Pardi, cough). Thankfully, country music is alive and well in South Florida.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".