If you asked most people, they’d probably say that computers and other gadgets are pretty good at communicating information to us, whether it’s by providing directions to an important business meeting or finding the best recipe for gluten-free apple pie. And yet, computers still don’t communicate with us nearly as intuitively as we communicate with each other. If you type a query into a search engine, for example, chances are you’ll get a list of websites to click on.
From the outset, Microsoft Pix has used artificial intelligence to help people more easily capture better pictures of family and friends with an iPhone. Now, you can use the smartphone camera app to take better pictures of documents, whiteboards and business cards, too. Because, let’s face it, we all use our cameras to take photos of more than just people and places.
As the Jeep bumps along, two members of a Microsoft research team, Jim Piavis and Rick Rogahn, steady themselves against the roll bar, their feet planted on the seats and their upper bodies jutting out of the open roof. They are scanning the bright blue sky, tracking a type of glider known as a sailplane. The delicate black, white and red sailplane swerves wildly and unevenly at first, and then gradually begins to make wide, soaring circles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".