It started the way a lot of things do: with an ulterior motive. When Herbert Galarza was 23 years old, what motivated him was getting into some of South Beach’s most acclaimed nightclubs without being denied access or having to pay an absurd cover fee. So, he decided to become friends with the owner of Miami’s Story and LIV nightclubs, David Grutman.
Linda Carter speaks in casual conversation like she’s reciting poetry. Her voice soothes, and her eyes are strikingly green. They glance up at framed images of wild cats and zebras on a wall in her office on the floor above Caffe Europa along Las Olas Boulevard. Carter is the president and CEO of the Community Foundation of Broward, and her husband, Michael, took these photos during their trip to Africa. This year, the couple traveled to Peru to explore the Amazon.
I leave in the morning for a solo walk along the beach. My mother used to set out on her own during the early hours on family vacations to reflect with a view of the shoreline. She’d pick up seashells as she went, and we’d see her findings on the coffee table when we woke hours later. I thought her beautiful for this. As I flick salt water and sand with my toes, I admit that my intention on this journey is not to ruminate the way I imagine she did. I know where I am really headed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".