When I interviewed our cover teacher, Lauren Eckstrom, for my editor’s letter this month, we covered a lot of ground—her teachers (Annie Carpenter, Jack Kornfield, Tara Brach, Tiffany Cruikshank); the ups and downs of running a yoga business with her spouse (“There’s no greater yoga practice than the yoga of intimate relationships”); her go-to mantra (“Not perfect, not permanent, not personal,” gleaned from meditation teacher Ruth King).
It was 2006, and Olin, then an independent producer partnered with Graham Ludlow (The Condemned), was in the final stages of negotiating a deal with Lifetime on a book adaptation. The network wanted a different writer, and the pair scrambled — only to see it all go south. "They just changed their mind," recalls Olin, who was then juggling about 10 independent projects. "I got tired of being a carpetbagger.
Amanda FriedmanCarin Gorrell: In this issue, you’re teaching us five inversions. Why are inversions so key to yoga practice? Caley Alyssa: We get kind of stuck in the same routine in yoga, so practicing inversions forces you to break out of your comfort zone, learn new things, and move your body in different ways. There are also the general health benefits: Inversions boost energy, increase immunity, and improve circulation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".