After years of working in the IT industry, followed by a failed attempt at running a small catering business during the global financial crisis, Jock Brown found himself unemployed in his 50s. He spent five years being "casually underemployed" before he decided on a complete career change at the age of 57. "I thought I'd retrain to do something with my hands and something creative and I didn't want go back to the corporate office role," Mr Brown said.
Working helps us pay the bills, buy food, pay the mortgage and live as comfortably as we can. But how we work though has changed significantly in the past 20 years. While there are more jobs available, for the first time in many years full-time work has fallen while there has been a spike in part-time or casual jobs.
By day, Robert Titterman is turning pages of contracts and reading through fine print as a lawyer with the New South Wales Civil and Administrative Tribunal. In his spare time though he dons a tuxedo to go on stage beside pianist Maria Raspopova — not as a musician but as her page turner. "It's a terrifying job if you don't really read music," he said. "I'm not a trained musician ... but I've learnt to read it sufficiently so I can help Maria in her performance."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".