There is an extraordinary group of members in your membership. They are the innovators. They understand the problems in the industry or profession. They are acutely aware of the pressures from technology, regulations, and consolidation. Many members are riding out the storm, but not this group. This group wants to be part of the solution. They are our innovators. Our innovators may not have the solution. Or they may be testing options.
Shirley looked at the metrics of her 6-month new member email campaign. The first email generated a 40% open rate and the second a 47% open rate. The rest of the emails were each getting between 33 and 38% open rates, except for the third and fourth email, which had 14% and 19% open rates respectively. These results were baffling - the third and fourth emails offered high-value content. Overall, new member renewal rates had increased a couple of percentage points since the program was implemented.
Amor Towles is the author of two novels; A Gentleman in Moscow as well as the Rules of Civility. I like Rules of Civility but, I love A Gentleman in Moscow. The same author wrote two books, but one book, I found to be more fun and more memorable. Was it the story? Or the characters? Or the tone? I am not sure, but my best guess is, I am responding to the tone of the story.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".