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Amanda Miller Littlejohn is an idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former full-time print journalist and a writer first by training and passion, Amanda writes regularly for The Washingt...
Lately I've been talking a lot about "scaling your genius" - the idea of freeing your best ideas and advice from the prison of one on one conversations, and giving them the freedom to impact people out in the wider world instead. I've been obsessed with this topic because so many of us are are harboring unrecognized brilliance that could help many more people. And if we're thinking only in terms of our own self interest, this isn't so bad when we're not on the hunt for new opportunities.
You do great work -- no one is disputing that. You consistently get great reviews and affirming client feedback. But for some reason, your career is not quite taking off. Your business is not getting as much traction as you thought it should have by now. What gives? If you know you do great work, but still feel like the best-kept secret of your industry, here are a few reasons that might be to blame. 1. You keep your head down and stay focused on the work. You are an employer or client's dream.
One of the most frustrating things about having strong communications and marketing skills is knowing how to effectively market the ideas of others, while not being able to harness your marketing powers for yourself. Seasoned marketers are accustomed to communicating ideas on behalf of clients. We know how to craft an idea. We know how to write well. It's what we do everyday. And we're paid handsomely for it. The challenge is turning the marketing mirror on ourselves.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".