Stop, or Your Crew Will Shoot – Will Body Cameras Become Part of the Uniform? Social media has been an amazing customer service tool in the last five or so years, with Twitter and Facebook being the first stop for many when problems arise. And should companies still fail to live up to their promises after contact is so publicly made, it can then become a public relations nightmare when onlookers chime in, and often eventually this leads to some kind of happy ending for the complainer.
Not so much the obvious stuff — frequent travel, different time zones, conflict management — but there were some changes I had to make to my life and perspective, and fast. I was open to the challenges of my new career as cabin crew, and while it wasn’t without some stress or even tears at times, I found that I was well-suited for the job. I was hired just after 9/11, at a time when no other airlines in the United States were hiring — in fact, most of them were downsizing.
Fifteen years ago, when I had my wings pinned on my flight attendant uniform for the first time and was sent straight from the graduation ceremony onto a plane to start my new career, it was an adjustment to a whole new world. Not so much the obvious stuff – frequent travel, different time zones, conflict management – but there were some changes I had to make to my life and perspective, and fast.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".