Last year I wrote a Father’s Day gift guide that matched wine, beer and spirits with famous fictional dads. When crowd-sourcing the characters for the article, a friend said to me, “You should really include your own dad, because I still can’t believe he’s real.”I know what he means. He’s quite a unique man. Another friend once said, “Some people think the world revolves around them. For your dad it just somehow does.” It’s true. Things just have a way of falling into line where he’s involved.
Has it really been nearly six months since the last of our winter holiday gift guides? Here we are, finally, at the first official long weekend of the spring-summer season, and the Alcohol Professors are ready to relax with some delicious libations. Lest we forget, the memorial holiday exists to pay tribute to those who served in our military, and happens to coincide with Fleet Week in many cities.
Making spirits sounds like a glamorous job, but people find out pretty quickly it’s often a harder career to maintain than most regular desk gigs. Aside from actually creating the juice that goes into the bottle and running an operation with all kinds of daily challenges, one of the hardest parts of producing a whiskey, gin, vodka, brandy, rum, liqueur or agave distillate is finding a way to showcase it and build brand awareness.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".