There’s always room for sweet treats, but savory baked goods continue to inch out the competition at quick serves and fast casuals looking to develop the next best breakfast, lunch, snack, or even dinner menu. From house-baked breads and bagels to savory pastries and other carriers filled with cheese, meat, fruits, and more, consumers these days are looking for unique, bold flavor combinations; hand-held convenience; and fresh, clean ingredients when it comes to their non-sweet baked goods.
Forty percent. That’s the amount of food produced in the U.S. that the USDA estimates will end up in landfills, even as one in eight Americans go hungry. And LeanPath, a food waste tracking and management company, has found that 4 to 10 percent of food purchased by a foodservice operation is discarded before even reaching the guest. As food waste continues to pile up across the country, a growing number of restaurants realize they must do more to cut down on the problem.
Move over, basic breakfast sandwich. Fast-casual 2.0 concepts are leading the morning revolution in limited service with better buns, bowls, scrambles, and other more innovative—and in many cases, healthier—options meant to change the breakfast status quo. For these chains, introducing breakfast, or just bumping it up a notch, has morphed into a deliberate strategy meant to build revenue outside an already busy lunch—and in some cases dinner—business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".