Abbey Klaassen on Muck Rack

Abbey Klaassen

Bklyn
As seen in: Advertising Age

My time: Marketing, baseball, travel, running, Fort Greene, Woodstock. I eat & drink my way through wherever I am. CMO @ 360i

Why Too Much Ad Tech at Cannes Fuels Creativity's Future

adage.com — Over the years, I've heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I'm no creative but I've, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand hotels.

Yahoo Launches First Product of New Business Model

adage.com — NEW YORK (AdAge.com) -- Just two months after Yahoo media and entertainment chief Lloyd Braun abandoned his grandiose quest to bring an "I Love Lucy" moment to the Web, Yahoo is unveiling its first media product under the new content model, a formula of licensed-plus-user-generated-plus-original content.

Watch the Weekend's New TV Ads From AT&T, Chevrolet and More

adage.com — Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend.

French Bank Will Let Users Tweet Money Transfers

J.C. Penney Taps New CEO

PROTIPS: How do you win with content?

Disney's Maker to Produce TV Specials With Web Celebs

Nestle's Global Program Produces Its Digital Disciples

British Airways' 'Magic' Billboards Win Direct Grand Prix

Cannes: Harvey Nichols Wins Promo, Activation Grand Prix

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