Earlier this month, a long standing communication was actualised. I travelled to villages around Mysore in Karnataka to witness the work that Srinivasan Services Trust (SST), CSR wing of TVS Motors, do. Since its inception in 1996, SST has grown into an independent arm with a vast team. They predominantly work in five states of south India and Himachal Pradesh. Their work has grown from two to 5000 villages. Around Mysore alone, they operate across 356 villages and counting.
On a bright summer morning, I ambitiously set out to hike Rochers-de-Naye, a part of the Swiss Alps, which overlooks Montreux and Lake Geneva. There are plenty of scenic hiking trails here and my plan was to walk from Jaman to summit. Once I alighted from my cogwheel ride at Jaman, I stopped to ask people if they could point me towards a practical hiking trail. Even though numerous routes were marked, they all seemed to confuse me.
Last month, I spent a good couple of weeks in Himachal Pradesh. On one of the mornings, we hiked up to an ancient temple called Giri Ganga and stopped by the neighbouring meadows for lunch. I was with my homestay’s host and a couple of his friends. The four of lunch sat on the open green fields, surrounded by tall deodar trees and hugged by gaugeable hills. The sight was breathtakingly beautiful. This frame was broken by a rhythmic stream and completed by a worn-down wooden hut.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".