It’s not particularly a happy memory, the first time I lost my camera. A decade ago, I travelled to Manali for the first time with friends. On my way to Delhi’s famous Inter State Bus Terminus (ISBT), Kashmere Gate I lost my 3-day old camera. The next 12 hours to Manali were torturous and I wept soullessly. While our stay in Manali was only 3 or 4 days short, I remember very few moments from it. In retrospection, I feel like it was a vacation I took to get over a heartbreak.
On an unexpectedly warm afternoon in Haridwar, I navigated away from Haridwar Road (also known as NH74) towards a dense forest cover. I noticed how the trees on the hilltops here were shaped differently—clear at the trunks and thinly trimmed at length. This was so stark that I assumed it was another species altogether. Gautam, driving me to the forest, corrected me saying that it was the same variety. And introduced me to the Van Gujjars settled here.
It was a hot summer morning when I mailed Ishita Khanna, the co-founder of Ecosphere, a social enterprise in Spiti, Himachal Pradesh. At that point, I was a desperate traveller at my workstation in Mumbai. After an exchange of 42 emails across months of planning, my first solo trip to Spiti was finalised. It was the beginning of many firsts. Voluntourism has been a fairly new concept amongst the travellers within India.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".