Years ago, when I was a just-starting-out feature writer, I was the eager pup who’d snap up the odd scraps the other, veteran writers disdained. And so it was that I found myself writing about the local sweat index. The news peg was that Fort Myers had placed near the top of Old Spice’s annual 100 Sweatiest Cities Ranking (you can see what those Procter & Gamble geniuses were up to) and my mission was to somehow craft that poorly concealed marketing ploy into a story.
Matlacha traffic was doing its chronic creeping, when the big Trump-stickered F-150 in front of me paused to let another Ford, a red Fiesta with a Bernie decal, cut in line. Both drivers waved, then we all inched on under the ridiculous glory of a subtropical sky. And ain’t that America?
As you might imagine, newspaper writers get lots of emails — sometimes it seems like hundreds a day, though I confess I've never actually counted. Even so, I do my best to respond to the ones that aren't obviously junk or to at least send them in the proper direction. I figure it's the least I can do. Yet even so, all too often, things fall through the cracks, or into the spam filter or vanish into the maw of another too-busy day.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".